Creating an e-commerce website requires a lot of effort in the back end that goes unnoticed. A perfectly curated e-commerce website is one that is easy to navigate by the users. Well, this was just one bit of the many aspects that goes behind creating the perfect e-commerce website.
But, that is not it. Creating the most amazing website is just one part of the business. Another very important part of the business includes marketing of the e-commerce website to bring it in the limelight. No matter how gorgeous your website is and how wonderfully curated products you have to offer, everything is baseless without proper marketing of it. Blame it on the tough competition where almost everyday hundreds of e-commerce websites are launched.
What better than promoting your website with someone who holds enough credibility and matches your brand’s aesthetics to the T. Collaborating with the millennial influencers is the best way to promote an e-commerce website currently.
How This Campaign Works?
This campaign includes promoting your e-commerce website on Youtube with the help of millennial influencers. Millennial influencers are the professionals who are taking the millennial industry to the next level through their expertise and popularity. Millennial influencers are the new age influencers in the varied niche who are creating relatable content as per the millennial generation.
This campaign plan is targeted towards the millennial influencers and their deliverable will be promoting your millennial website on their Youtube to their audience. We will carefully select 5 millennial influencers after understanding your business needs, USP, targeted audience, and the products offered by you. You can see the list of millennial influencers right below.
We will provide a campaign brief to the millennial influencers after proper discussion with the brand which they have to follow. The influencers would be talking about your millennial website on their Youtube through 5 different videos.
It would be a fun and informative reel whose aim would be increasing the brand awareness, brand visibility, and brand reach. The intent of the campaign is to place the website and its services/products in front of the influencer’s targeted audience (who are highly interested in the millennial world) and turn them into the brand’s audience in the long run.
Millennial influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Millennial influencers are the core of the influencing industry and that is the reason we are seeing the rise of millennial influencers. With cut throat competition, everyone is trying their best to portray the best of their work. There are so many millennial influencers out there in different niches who are creating kickass content.
Hence, this serves as an advantage to the different millennial brands. Every brand can collaborate with a millennial influencer as per their choice and mould the content type that suites them the best.
What To Expect?
- Brand awareness
- Lead generation
- Website visits
- Social media followers (if the brand has a social media page)
- Information about the website
- content creation around the business
- Verbal communication about the website
- USPs of the business
- Highlights of the brand
- Product hauls (if it is a product website and if brand sends them products for hauls/reviews)
Every e-commerce platform is unique in itself and Youtube is the best platform to explain about it and promote it.