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Influencer Campaign Plan for Rakshabandhan ’22

Download Proposal (PDF)

Raksha Bandhan is around the corner, and with it comes another opportunity for brands to create memorable Influencer-based campaigns that can leave an everlasting impact on their audiences.

Below is a ready to go live, detailed campaign plan with ROI metrics that brands can opt to   launch their influencer campaign on Raksha bandhan


Campaign Summary

To generate brand awareness, reach, engagement, and increasing sales, this campaign includes promotion by macro influencers (100K reach per influencer) on Instagram. These influencers will create content with their siblings integrating the product and brand and upload it from their official Instagram handles.

Influencer Selection

In order to get the best influencers for this campaign, IIN uses proprietary technology using AI to analyse its network of 75,000+ influencers to find the best influencers for each campaign’s needs 

For this campaign, brands can choose the influencers from a qualified list of 50+ influencers and sibling duos based on the brand’s target audience.


Select Name Followers Platform View Profile
Havisha Malhotra 119000 Instagram View Profile
Ishita Khanna 53800 Instagram View Profile
Kanika Makhijani 73300 Instagram View Profile
Kartik Vashisht 284000 Instagram View Profile
Khushnaz Ashdin 111000 Instagram View Profile
Neharika Nath 64300 Instagram View Profile
Mansi 164000 Instagram View Profile
Pallavi Singh 410000 Instagram View Profile
Afsha Galar 95200 Instagram View Profile
Alisha Chadha 260000 Instagram View Profile
Arushi Chawla 356000 Instagram View Profile
Gandharv Malhotra 163000 Instagram View Profile

This is a sample list of influencers for this campaign plan , brands can provide specific details of demographics and target audience to get a new set of influencers

Content Strategy

Brands can choose one or multiple content strategies from below  that fits its campaign objective. The brand can also provide detailed content guidelines including product briefs, USPs and any other detail which is required to be highlighted in the campaign.

#1  Product Gifting by Siblings - Brand Integration

#2  Launch a Giveaway Contest - Brand Engagement

#3  Offer, Sale or Discount Promotion - Lead Generation

#4  The Sibling Stories - Brand Integration

#5  Brand Store Visits by Influencers - Sale Generation

#6  App or Website Promotion - Lead Generation

Download Campaign Strategies (PDF)

Services included in this Campaign :


Call our Campaign Expert at 76658 84232 to plan your campaign


Services Included with this Campaign Plan


Dedicated Campaign Manager - A single account manager to handle all of your Influencer Marketing needs, from concept to delivery.

End to end campaign Management - Your account manager will manage the entire campaign logistics from start to finish.

Influencer Fees and Contracts - We handle all influencer negotiations and fees to ensure you get the best prices available for your campaigns. We also take care of  all influencer payments and contracts.

Content Copyrights- All the content posted by influencers about the brand will remain live on their official handles for not less than 180 days (6 months). The brand will also get the content in high quality to use it for branding and posting from official brand’s handles

Content Approval - You’ll have full pre-approval of any content before it goes live, plus full use of the content for your own marketing purposes.

Full Campaign Reporting - Receive a full campaign report at the end of every week including post reach, impressions and engagement.

Influencer Research & Profile Verification -  Our team finds out the best influencers that align with your marketing goals & verifies influencer profiles for target audience matching.

Conversion & Sales Tracking - This will be an ROI driven campaign in which we will track performance metrics like reach,leads,sales,signups,engagement etc.

Content & Script Creation - Our dedicated team of content & script writers will coordinate with influencers to make SMO driven content including keyword & hashtag research.