Holidays are great marketing opportunities waiting to happen, and Father’s Day is no exception. You’ll see a wide range of influencer campaigns across social media where brands will utilise this opportunity to reach out to their target audience.
A Father’s Day influencer marketing campaign will help your brand if you can personalise it to your needs, goals, and the desires of your target audience.
There may be more options available to you than you first thought when it comes to running a super-successful Father’s Day influencer marketing campaign.
Campaign Details – Father’s Day Influencer Campaign
A ready to launch campaign plan to generate reach and awareness among target customers for the brand on Father’s Day, this campaign is planned to leverage Father’s Day occasion and thereby, acquire new users and customers for the brand as per below mentioned campaign strategy. The 5 day campaign includes the following :
Influencer Selection
In order to get the best influencers for this campaign, IIN uses proprietary technology using AI to analyse its network of 75,000+ influencers to find the best influencers for each campaign’s needs
For this campaign, brands can choose the influencers from a qualified list of 100 lifestyle influencers (attached) based on the brand’s target audience.
| Select | Name | Followers | Platform | View Profile |
|---|---|---|---|---|
| Havisha Malhotra | 119000 | View Profile | ||
| Ishita Khanna | 53800 | View Profile | ||
| Kanika Makhijani | 73300 | View Profile | ||
| Kartik Vashisht | 284000 | View Profile | ||
| Khushnaz Ashdin | 111000 | View Profile | ||
| Neharika Nath | 64300 | View Profile | ||
| Mansi | 164000 | View Profile | ||
| Pallavi Singh | 410000 | View Profile | ||
| Afsha Galar | 95200 | View Profile | ||
| Alisha Chadha | 260000 | View Profile | ||
| Arushi Chawla | 356000 | View Profile | ||
| Gandharv Malhotra | 163000 | View Profile |
You can shortlist the influencers which fits your TG after booking the campaign
Content Strategy
This is the content strategy based on which the influencers will create content for the campaign. The brand can also provide detailed content guidelines including product briefs, USPs and any other detail which is required to be highlighted in the campaign.
Day- 1 Photo Posts 
Day – 3 Reel Posts
Day -5 Story Posts
CAMPAIGN PACKAGES – FATHERS DAY CAMPAIGN PLAN
Book this campaign for your brand from the addon services section (Top-right)
Dedicated Campaign Manager – A single account manager to handle all of your Influencer Marketing needs, from concept to delivery.
End to end campaign Management – Your account manager will manage the entire campaign logistics from start to finish.
Influencer Fees and Contracts – We handle all influencer negotiations and fees to ensure you get the best prices available for your campaigns. We also take care of all influencer payments and contracts.
Content Copyrights– All the content posted by influencers about the brand will remain live on their official handles for not less than 180 days (6 months). The brand will also get the content in high quality to use it for branding and posting from official brand’s handles
Content Approval – You’ll have full pre-approval of any content before it goes live, plus full use of the content for your own marketing purposes.
Full Campaign Reporting – Receive a full campaign report at the end of every week including post reach, impressions and engagement.
Influencer Research & Profile Verification – Our team finds out the best influencers that align with your marketing goals & verifies influencer profiles for target audience matching.
Conversion & Sales Tracking – This will be an ROI driven campaign in which we will track performance metrics like reach,leads,sales,signups,engagement etc.
Content & Script Creation – Our dedicated team of content & script writers will coordinate with influencers to make SMO driven content including keyword & hashtag research.
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