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Campaign Plan – Food and Beverages Product Promotion on Instagram

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Campaign Summary

To generate brand awareness, enhance product visibility and drive sales & orders for the F&B products, this campaign includes product promotion by macro influencers (100K reach per influencer) on Instagram. These influencers will create content integrating the products and brand and upload it from their official Instagram handles.

Influencer Selection

In order to get the best influencers for this campaign, IIN uses proprietary technology using AI to analyse its network of 75,000+ influencers to find the best influencers for each campaign’s needs 

For this campaign, brands can choose the influencers from a qualified list of 25+ influencers on Instagram based on the brand’s target audience.


Select Name Followers Platform View Profile
Havisha Malhotra 119000 Instagram View Profile
Ishita Khanna 53800 Instagram View Profile
Kanika Makhijani 73300 Instagram View Profile
Kartik Vashisht 284000 Instagram View Profile
Khushnaz Ashdin 111000 Instagram View Profile
Neharika Nath 64300 Instagram View Profile
Mansi 164000 Instagram View Profile
Pallavi Singh 410000 Instagram View Profile
Afsha Galar 95200 Instagram View Profile
Alisha Chadha 260000 Instagram View Profile
Arushi Chawla 356000 Instagram View Profile
Gandharv Malhotra 163000 Instagram View Profile

This is a sample list of influencers for this campaign plan , brands can provide specific details of demographics and target audience to get a new set of influencers

Content Strategy

Brands can choose one or multiple content strategies from below that fits its campaign objective.Brand can also provide detailed content guidelines including product briefs, USPs and any other detail which is to be highlighted in the campaign.

#1 Brand Awareness – Photoshoot with F&B Products

#2  Product Integration – Video Reels using F&B Products

#3  Detailed Product Reviews in Reel Videos

#4  Discount, Sale or Offer Promotion in Stories

#5  Launch a Product Giveaway Contest

#6  Brand Store Visits by Influencers

Services included in this Campaign :

Campaign Pricing & Packages :

Call our Campaign Expert at 76658 84232 to plan your campaign


Services Included with this Campaign Plan


Dedicated Campaign Manager – A single account manager to handle all of your Influencer Marketing needs, from concept to delivery.

End to end campaign Management – Your account manager will manage the entire campaign logistics from start to finish.

Influencer Fees and Contracts – We handle all influencer negotiations and fees to ensure you get the best prices available for your campaigns. We also take care of  all influencer payments and contracts.

Content Copyrights– All the content posted by influencers about the brand will remain live on their official handles for not less than 180 days (6 months). The brand will also get the content in high quality to use it for branding and posting from official brand’s handles

Content Approval – You’ll have full pre-approval of any content before it goes live, plus full use of the content for your own marketing purposes.

Full Campaign Reporting – Receive a full campaign report at the end of every week including post reach, impressions and engagement.

Influencer Research & Profile Verification –  Our team finds out the best influencers that align with your marketing goals & verifies influencer profiles for target audience matching.

Conversion & Sales Tracking – This will be an ROI driven campaign in which we will track performance metrics like reach, leads, sales, signups and user engagement

Content & Script Creation – Our dedicated team of content & script writers will coordinate with influencers to make SMO driven content including keyword & hashtag research.