A salon and spa business is one of the rapidly growing businesses of the decade. With something new that every business has to offer, this industry is on the rise and is only expected to grow.
If you have a salon business that you want the masses to know about, it is the right time to go viral with the power of the internet. Yes, you read that right. Even the offline businesses can go viral on the internet in no time and can expect tonnes of leads through digital media.
Partner with the beauty influencers of your city and sign up a campaign with them to promote your salon and spa services. Confused how to go about it?
Read below to sign this campaign with IIN, the professionals of the influencer marketing industry.
Campaign Working Strategy
This campaign includes salon and spa promotion by the beauty influencers on Youtube. We will carefully select 5 beauty influencers after understanding your business needs, USP, targeted audience, and the products offered by you.
The influencers have to visit the salon and spa. They have to explore the spa and capture photos and videos of the same. They are expected to create content around their visit, showing the place, talking about the services, and the USPs.
The influencers would be promoting the brand and its services through videos, voice overs, and also through the caption. If the products are involved in the campaign promotion, they will have to do a product haul and promote the products.
Beauty influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Beauty influencers cover the most part of the influencing industry and that is the reason we are seeing the rise of beauty influencers. With cut throat competition, everyone is trying their best to portray the best of their work. The best part is that everyone is trying their best to showcase a different style and USP through their content. It wouldn’t be wrong to say that the beauty influencers are here to stay.
Hence, this serves as an advantage to the different beauty brands. Every brand can collaborate with a beauty influencer as per their choice and mould the content type that suits them the best.
What To Expect?
- Brand awareness
- Lead generation
- Social media followers (if the brand has a social media page)
- Tour of the store
- Verbal communication about the store
- USPs of the business
- Highlights of the store and business
- Product hauls