If you are a FMCG product owner or FMCG brand representative who would like to promote FMCG products through social media, then Youtube is the right and the most suitable social media channel for you.
FMCG products are supposed to be sold in the blink of an eye. The traditional medium of advertising for these products are still working well but to target the new age millennials who spend most of their time on social media, Youtube is the best option.
Launch of any new FMCG product or to increase the sales of any existing FMCG product, it is a great way to target users through Youtube in unique ways. Creating content around such products on Youtube is much more fun and flexible than any other way of advertising. Personal reviews, personal usage, and enough personal touch can be given to such products through Youtube promotion by influencers.
FMCG product video shoot involves doing HD quality video shoot of the products and placing it right in front of their targeted audience through the influencer’s profiles.
The highlight of the campaign would be showing the products and its highlights.
This campaign includes FMCG product video shoot on Youtube by the lifestyle influencers. We will carefully select 5 lifestyle influencers after understanding the required goals from this campaign by the brand’s perspective.
The lifestyle influencers will do a high quality video shoot with the FMCG products and post the videos of the products on their YouTube channel. They have to talk about these products on their YouTube channel and share their personal experiences with it. They have to be authentic with their reviews and testimonials.
The brands can re-use these videos on the digital banners, social media handles, website, or other places as well for cross promotion legally.
The influencers would be promoting the products through the videos, voice overs, and also through the caption.
Lifestyle influencers cover the majority in the influencer industry. Lifestyle influencers are the ones who cover every aspect of their lifestyle targeting like-minded people to get inspired by them.
Every niche influencer is a lowkey lifestyle influencer because everyone is talking about their lives through various influencing niches. Inviting lifestyle influencers for the media event visits is the safest option to expand your brand’s identity on social media.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
We would include lifestyle influencers whose content fits best with your brand’s aesthetic to create a blend.
What To Expect?
- Brand awareness
- Brand equity
- Lead generation
- Social media followers (if the brand has a social media page)
- Video shoot
- Verbal communication about the product
- USPs of the business
- Highlights of the products
- Product hauls
- Product reviews
Explaining about the FMCG products on Youtube is the best way to promote these products and increase the leads.