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Partner With Lifestyle Influencers For Media Event Visits on Instagram

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media events

A launch event, a brand anniversary event or any collaborative event, is the call of the era. It is one of the most fascinating marketing strategies to implement by any brand be it a small business or a luxury brand. Having perfectly curated events creates enough buzz about the brand amongst the audience. 

Pre Covid era, the media events were very prominent but they have seemed to toned down a bit after that. But, with things getting back on track, hosting events for brands totally points towards the positive marketing strategies. 

Inviting influencers and media personnels to these events highlight such events way beyond expectation. The event is broadcasted in every influencer’s page who are invited and their audience gets to see all of it. This brings the brand in the limelight and also makes people remember it because of doing something unique. 

It is a great way to place the products/services, interact with the influencers and to their audiences, and create a distinct brand identity. This is a great marketing strategy for every kind of business from beauty brands, fashion brands to even restaurants and gaming apps. 

PC – Event Tribe

Why Is A Launch Event Beneficial?

This campaign includes media event visits by the lifestyle influencers. We will carefully select 5 lifestyle influencers from your city after understanding your business needs, USP, targeted audience, and the products/services offered by you. 

The lifestyle influencers will attend the event as a media personnel and explore every bit of the event. Their job will be to carefully explore the event, meet with the brand managers or the required people, understand the in and out of the business, and enjoy. They will have to also capture the entire event through photos and videos. 

Post this, the influencers are supposed to create fun, engaging, and informative content through those photos and videos. The aim of their content would be to advertise this event and create a highlight around them. They need to create a buzz about the brand and the event launched by them. 

The influencers would be promoting the brand and its services through videos, voice overs, and also through the caption. 

Lifestyle influencers cover the majority in the influencer industry. Lifestyle influencers are the ones who cover every aspect of their lifestyle targeting like-minded people to get inspired by them. 

Every niche influencer is a lowkey lifestyle influencer because everyone is talking about their lives through various influencing niches. Inviting lifestyle influencers for the media event visits is the safest option to expand your brand’s identity on social media. Lifestyle influencers have the most varied and targeted audience. 

We would include influencers who are professionals in making trendy videos. 

We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares. 

We would include lifestyle influencers whose content fits best with your brand’s aesthetic to create a blend. 

What To Expect?

  • Brand awareness
  • Brand equity
  • Sales
  • Lead generation
  • Social media followers (if the brand has a social media page)

Campaign Inclusions

  • Event visit
  • Verbal communication about the event
  • USPs of the business
  • Highlights of the event and of the business
  • Product hauls (in case the influencers are rewarded with any goodies)

This is why media launch events are getting popular by the day and is one of the most fruitful marketing strategies to invest in.

PC – The Economic Times

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