Honestly, there is no dearth of e-commerce apps in the country. With the rising number of local businesses in various niches, e-commerce apps are also on the rise. This directly means enough competition. But, the good news is that with the competition, there is also a rise in the targeted audience because this global pandemic has got us hooked to the online business.
An e-commerce app can have an amazing business future in our country considering it gets the correct marketing and it is placed well in front of its audience. Your targeted audience needs to know about your unique product and the change it can bring in people’s lives.
All of that might look like a distant dream if you have just started but trust us, all you need is a professional marketing team who would help you in upscaling your business. For a business like yours, an e-commerce app must be promoted through millennial influencers in their unique content selling style.
Details Of The Campaign
This campaign includes promoting your e-commerce app on Instagram with the help of millennial influencers. Millennial influencers are the professionals who are taking the millennial industry to the next level through their expertise and popularity. Millennial influencers are the new age influencers in the varied niche who are creating relatable content as per the millennial generation.
This campaign plan is targeted towards the millennial influencers and their deliverable will be promoting your millennial app on their Instagram to their audience. We will carefully select 5 millennial influencers after understanding your business needs, USP, targeted audience, and the products offered by you. You can see the list of millennial influencers right below.
We will provide a campaign brief to the millennial influencers after proper discussion with the brand which they have to follow. The influencers would be talking about your millennial app on their Instagram through 5 different reels and stories.
It would be a fun and informative reel whose aim would be increasing the brand awareness, brand visibility, and brand reach. The intent of the campaign is to place the app and its services/products in front of the influencer’s targeted audience (who are highly interested in the millennial world) and turn them into the brand’s audience in the long run.
Millennial influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Millennial influencers are the core of the influencing industry and that is the reason we are seeing the rise of millennial influencers. With cut throat competition, everyone is trying their best to portray the best of their work. There are so many millennial influencers out there in different niches who are creating kickass content.
Hence, this serves as an advantage to the different millennial brands. Every brand can collaborate with a millennial influencer as per their choice and mould the content type that suits them the best.
What To Expect?
- Brand awareness
- Lead generation
- App downloads
- Social media followers (if the brand has a social media page)
- Information about the website
- Content creation around the business
- Verbal communication about the website
- USPs of the business
- Highlights of the brand
- Product hauls (if it is a product app and if brand sends them products for hauls/reviews)
Instagram can give the best results for an e-commerce app promotion through the correct targeted influencers.