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It would be wrong to say that every influencer (irrespective of their niche) is a lifestyle influencer in parallel lines. It is because lifestyle is an underlying aspect of everyone’s life. Be it because of the social media or millennial urge of the people to upgrade their lifestyles, they are heavily influenced by the lifestyle influencers through the various aspect of their lives. It is a great time for lifestyle brands to invest strategically in the lifestyle influencers to upscale their brand’s sales and identities. Enough flexibility in this category gives every brand a space to establish its market amongst its target audience.

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