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The global pandemic resulted in the boom of the online education industry. Not that there was any dearth of online education portals in the country but their revenues increased almost tenfold in the last one and a half years. Major courtesy needs to be given to the mainstream school and college students before which this industry was more about upskilling. The education-based start-ups can leverage their market by collaborating with the education influencers to promote their services and products in unique ways that have not been done before. Different campaigns could be run with different influencers to set a base in the market.

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