With the rise of social media platforms, the rise of the influencer category is inevitable. The food bloggers and food you-tubers have a varied niche now as recipe creators, exotic food creators, food explorers, food reviewers, and also as chef influencers. Chef influencers share their experiences, tips, recipes, etc on their content platforms. Cooking brands, kitchen brands, lifestyle brands can indulge in a profitable business with these influencers. Being professionally experienced in their field, they have a base of the most trustworthy audience. The sponsored recommendations by these influencers are sure to get higher ROI through strategically well-planned influencer campaigns.