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Beauty influencers are the OG influencers. They are one of the oldest niches of creators who have safely established their base across various platforms over the years. With the rise of beauty brands and beauty start-ups in the country, having cutthroat competition is obvious. However, the brands who have strategically planned their marketing campaigns have been boosting like never before by tie-ing up with these influencers. Think about it, ‘who is better to promote a beauty product than a beauty influencer themselves?’ Along with selling the products, they are selling the beauty solutions that are benefitting people. No better voice than them for beauty branding in this era.


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