Fashion startups, fashion brands, and fashion local businesses are on the rise in India. The global pandemic obviously did hit the economy of the country but it also brought a massive change in the fashion business sector.
2020 saw the rise of online fashion business like no other. Be it because of the time that people got to finally start their dream project or the push that the local businesses got through #govocalforlocal movement, the country saw fashion business like it had never seen.
Instagram was flooded and still is with a plethora of fashion apps, shops, and websites. If you started a fashion business during this time or if you had an online fashion business from before then you must have seen an inevitable rise in the competition. No matter what your business niche is, the competition is high but so is the market.
Investing strategically in an influencer campaign could be a game changer for you considering you get it done through professionals. A fashion app needs the OGs of the online world to make it go viral with collective effort.
How Can Youtubers Help?
This campaign includes promoting your fashion app on Youtube with the help of fashion influencers. Who would be a better marketing partner for your business other than someone who is in fashion and someone who makes money online!
This campaign plan is targeted towards the fashion influencers and their deliverable will be promoting your fashion app on their Youtube channels. We will carefully select 5 fashion influencers after understanding your business needs, USP, targeted audience, and the products offered by you. You can see the list of fashion influencers right below.
We will provide a campaign brief to the fashion influencers after proper discussion with the brand which they have to follow. The influencers would be talking about your fashion app on their Youtube through 5 different Youtube videos.
It would be a fun and informative reel whose aim would be increasing the brand awareness, brand visibility, and brand reach. The intent of the campaign is to place the app in front of the influencer’s targeted audience (who is very much likely to enjoy a fashion app) and turn them into the brand’s audience in the long run.
Fashion influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos as videois the deliverable of the campaign.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Fashion influencers are the core of the influencing industry and that is the reason we are seeing the rise of fashion influencers. With cut throat competition, everyone is trying their best to portray the best of their work.
Hence, this serves as an advantage to the different fashion brands. Every brand can collaborate with a fashion influencer as per their choice and mould the content type that suits them the best.
What To Expect?
- Brand awareness
- Lead generation
- Social media followers
- App downloads
- Information about the app
- Content creation around the business
- Verbal communication about the app
- USPs of the business
- Highlights of the brand
- Product hauls (if it is a product app and if brand sends them products for hauls/reviews)
Youtube videos are very powerful to reach the correct people in no time. Without delays, start with this campaign.