If you are a fashion entrepreneur who has a fashion accessory store, we are pretty sure you must have given a lot of insights and thoughts in the development of it. No two fashion accessory stores can be the same and we are saying this out of our observation. Each fashion accessory store has some unique aesthetic that is also seen on their products.
How about showing and talking about that unique aesthetic of yours to your audiences and to the whole world through the power of the internet? How about going a mile ahead than just selling your products to selling your aesthetic to the correctly matched audience? Interesting, isn’t it?
Tweak your marketing strategies a bit and invest in influencer campaigns that will include store visits by the influencers of your city.
Influencer store visits for your accessory business could be a game changer as your audience gets an insight of your business not only through your products but through your store as well. Take advantage of this activity before it becomes mainstream and your audience is again left with tons of choices.
How This Campaign Works?
This campaign includes fashion store visits by the fashion influencers. We will carefully select 5 fashion influencers from your city after understanding your business needs, USP, targeted audience, and the products offered by you.
The fashion influencers will come to your store with their team (or alone as proffered by them) for a tour of your store. Their job will be to carefully explore your store and capture every highlight of the store. They will have to also capture the entire store through photos and videos.
Along with the store, they will also capture videos and photos of accessories (the main selling item of your store).
Post this, the influencers are supposed to create fun, engaging, and informative content through those photos and videos. The aim of their content would be to advertise your store and your whole business.
The influencers would be promoting the brand and its products through videos, voice overs, and also through the caption.
Fashion influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Fashion influencers are the core of the influencing industry and that is the reason we are seeing the rise of fashion influencers. With cut throat competition, everyone is trying their best to portray the best of their work.
Hence, this serves as an advantage to the different fashion brands. Every brand can collaborate with a fashion influencer as per their choice and mould the content type that suits them the best.
What To Expect?
- Brand awareness
- Lead generation
- Social media followers (if the brand has a social media page)
- Tour of the store
- Verbal communication about the store
- USPs of the business
- Highlights of the store and business
- Product hauls
- Accessory promotion
A tour of your accessory store brings your audience closer to you more than just being customers.