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How Digital Fashion Influencers Are Attracting Customers To The Fashion Stores

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Do you have a fashion store in India? We are pretty sure that you must have designed it with enough precision. Lots of thoughts would have surely gone into the creation of the masterpiece that is a result of your relentless dream. Building a fashion store/studio from the scratch is a lot of hard work. 

Even harder is to sustain an offline business specially in this global pandemic time when the world is digitally dominated and things are swiftly moving online. Fret not as investing in good marketing strategies can definitely be a game changes for a business like yours. It is all about the smart investments that can result in higher ROIs. 

An influencer campaign including store visits can garner major traffic to your business in no time. The power of internet combined with the correct business marketing strategies is the call of your business. A new age fashion store needs a new age marketing strategy that not only increases your brand awareness in front of your targeted audience but also displays your USPs to be remembered by many. 

PC – Vector Stock

Fashion Influencer Campaign

This campaign includes fashion store visits by the fashion influencers. We will carefully select 5 fashion influencers from your city after understanding your business needs, USP, targeted audience, and the products offered by you. Fashion influencers is a vast category and in that category, we would refine the influencers whose target audience is highly same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience. 

The fashion influencers will come to your store with their team (or alone as proffered by them) for a tour of your store. Their job will be to carefully explore your store and capture every highlight of the store. They will have to also capture the entire store through photos and videos. 

Post this, the influencers are supposed to create fun, engaging, and informative content through those photos and videos. Their aim of their content would be to advertise your store and your whole business. 

The influencers would be promoting the brand and its services through videos, voice overs, and also through the caption. 

The content would be created by the influencers and will be sent to the IIN campaign team for approvals. We would keep the brands in loop with us for the content approval. Once the content is approved, it will go live on social platforms (Instagram in this case). 

Our team would be tracking the results of each influencer’s post and will be updating it to the brand in real time. An estimated ROI would be given to the brands by our team and it will be cross checked at the end of the campaign. 

We would include influencers who are professionals in making trendy videos. 

We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares. 

Fashion influencers are the core of the influencing industry and that is the reason we are seeing the rise of fashion influencers. With cut throat competition, everyone is trying their best to portray the best of their work. 

Hence, this serves as an advantage to the different fashion brands. Every brand can collaborate with a fashion influencer as per their choice and mould the content type that suites them the best. 

What to Expect?

  • Brand awareness
  • sales
  • lead generation
  • social media followers (if the brand has a social media page)

Campaign Inclusions

  • Tour of the store
  • verbal communication about the store
  • USPs of the business
  • highlights of the store and business
  • product hauls

Through this campaign, your store gets the maximum reach in no time on the Internet even to the non targeted audience. Your brand’s identity would be best created this way. 

PC – Vecteezy

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