Promoting a salon and spa services in this cut throat competition needs to be done in a conceptualised way. With no dearth of salon and spa services in any city, people have quite a lot of options to serve them.
If you are a salon owner or a brand manager of any salon/spa brand, then you need to understand the importance of new age marketing. A marketing that does not only sell products but a marketing that gives solutions to the people while enticing them to use any service, is the one that is needed. An influencer campaign with beauty influencers could be the right fit for you.
Beauty influencers are dominating the industry right from the beginning. Beauty influencers are the OGs who have been creating beauty content on YouTube, Youtube, and various other platforms.
Campaign Plan and Intent
This campaign includes salon and spa promotion by the beauty influencers on Youtube. We will carefully select 5 beauty influencers after understanding your business needs, USP, targeted audience, and the products offered by you.
The beauty influencers will have to understand the concept of your business and have to create content around it. The influencers would be promoting the brand and its services through videos, voice overs, and also through the caption. If the products are involved in the campaign promotion, they will have to do a product haul and promote the products.
Beauty influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Beauty influencers cover the most part of the influencing industry and that is the reason we are seeing the rise of beauty influencers. With cut throat competition, everyone is trying their best to portray the best of their work. The best part is that everyone is trying their best to showcase a different style and USP through their content. It wouldn’t be wrong to say that the beauty influencers are here to stay.
Hence, this serves as an advantage to the different beauty brands. Every brand can collaborate with a beauty influencer as per their choice and mould the content type that suits them the best.
What To Expect?
- Brand awareness
- Lead generation
- Social media followers (if the brand has a social media page)
- Verbal communication about the brand
- USPs of the business
- Highlights of the salon and spa
- Product hauls (in case if any)
Showing services through video content and persuading people to buy those services is the smartest way to get leads in this generation.