Exploring travel content is as amazing as actually travelling. All thanks to the variety of excellent travel influencers who are creating mind-blowing travel content. Not only are these content giving us information but are also influencing us to try exploring different places, try different experiences, and lots more.
These travel influencers are upgrading our lifestyle in a way we haven’t imagined a decade back. They are also making our travel plans easy by helping us with itineraries, things to do, places to visit, kinds of photos to take, food to try, and the list is endless.
Not going to lie, but they have definitely lured us to live a lavish life all depending on our individual budgets.
This campaign is great if partnered with the travel influencers because the campaign matches the niche of the influencers. This campaign can garner major traffic to your business in no time. If you have a hotel or a resort or you are in the marketing departments of these areas, then including travel influencers can be the best for bringing leads to the business.
How Will This Campaign Work?
This campaign includes hotel and resort visits on Instagram. We will carefully select 5 travel influencers after understanding your business needs, USP, targeted audience, and the products offered by you.
The influencers will be required to visit any hotel or resort for a stay. During their stay, they will have to cover the entire property through photos and videos.
Post this, the influencers are supposed to create fun, engaging, and informative content through those photos and videos. The aim of their content would be to advertise your property and your whole business.
The influencers would be promoting the brand and its services through videos, voice overs, and also through the caption.
Travel influencers is a vast category of influencers. This industry of influence is increasing inevitably because of the love of travel that people have. The ease of content creation on different social channels has made it extremely easy for the travel content creators to put something out of the box and create an audience for themselves.
We would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Travel influencers are the core of the influencing industry and that is the reason we are seeing the rise of travel influencers like never before. With cut throat competition, everyone is trying their best to portray the best of their work. Plus, everyone is having a USP related to travel content which creates a variety in the content market.
Hence, this serves as an advantage to the different travel related brands. Every brand can collaborate with a travel influencer as per their choice and mould the content type that suits them the best.
What To Expect?
- Brand awareness
- Lead generation
- Social media followers (if the brand has a social media page)
- Tour of the hotel & resort
- Verbal communication about the hotel/resort
- USPs of the business
- Highlights of the business.
In the digital age, try all the digital mediums to popularise your hotels and resorts and see the game change.