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Fashion Accessories Promotion On Youtube By Fashion Influencers

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Starting a fashion accessory business means entering a business that has a wide active market currently. Having a wide market obviously opens lots of opportunities for you but it also means the market is being eyed by other entrepreneurs as well. This directly means cut throat and extensive competition. 

To survive a business like this, having a unique idea and a clear USP makes you stand out. Along with this, having carefully curated personalised marketing strategies laid in front of you right from day 1 ensures getting targeted leads. 

In today’s era, getting a business viral is easy but sustaining a business through existing clients is tough. Blame it on the options people are getting. Hence, choosing the trending marketing activities as per your business is very important. 

Through influencer marketing, not only can you promote your products but also you can ask the influencers to style those accessories. Styling in their personal ways ensures more traction towards your products. The audience gets a sense of styling those products and are more willing to purchase them. So, rather than just selling the products, your audience also knows how to style them which induces the purchase decision within them. 

PC – Dribble

How The Campaign Works?

This campaign includes promoting your fashion brand and accessories on Youtube  with the help of fashion influencers. Fashion influencers are the professionals who are taking the fashion industry to the next level through their expertise and popularity. 

This campaign plan is targeted towards the fashion influencers and their deliverable will be promoting your fashion accessories on their Youtube  to their audience. We will carefully select 5 fashion influencers after understanding your business needs, USP, targeted audience, and the products offered by you. You can see the list of fashion influencers right below. 

We will provide a campaign brief to the fashion influencers after proper discussion with the brand which they have to follow. The influencers would be talking about your fashion website on their Youtube  through 5 different videos. 

It would be a fun and informative reel whose aim would be increasing the brand awareness, brand visibility, and brand reach. The intent of the campaign is to place the brand and its products in front of the influencer’s targeted audience (who are highly interested in the fashion world) and turn them into the brand’s audience in the long run. 

Fashion influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience. 

We would include influencers who are professionals in making trendy videos as videos are the deliverable of the campaign. 

We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares. 

We would include influencers who are pro at doing product hauls and accessory styling. 

Fashion influencers are the core of the influencing industry and that is the reason we are seeing the rise of fashion influencers. With cut throat competition, everyone is trying their best to portray the best of their work. 

Hence, this serves as an advantage to the different fashion brands. Every brand can collaborate with a fashion influencer as per their choice and mould the content type that suits them the best. 

What To Expect?

  • Brand awareness
  • Sales
  • Lead generation
  • Social media followers
  • Website visits

Campaign Inclusions

  • Information about the website
  • Content creation around the accessories
  • Verbal communication about the website
  • USPs of the business
  • Highlights of the brand
  • Product hauls
PC – iStock

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