If you are a FMCG product owner or FMCG brand representative who would like to promote FMCG products through social media, then Instagram is the right and the most suitable social media channel for you.
FMCG products are supposed to be sold in the blink of an eye. The traditional medium of advertising for these products are still working well but to target the new age millennials who spend most of their time on social media, Instagram is the best option.
Launch of any new FMCG product or to increase the sales of any existing FMCG product, it is a great way to target users through Instagram in unique ways. Creating content around such products on Instagram is much more fun and flexible than any other way of advertising. Personal reviews, personal usage, and enough personal touch can be given to such products through Instagram promotion by influencers.
FMCG product photoshoot involves doing HD quality photoshoot of the products and placing it right in front of their targeted audience through the influencer’s profiles.
The highlight of the campaign would be showing the products and its highlights.
How Is This Campaign Useful?
This campaign includes FMCG product photoshoot on Instagram by the lifestyle influencers. We will carefully select 5 lifestyle influencers after understanding the required goals from this campaign by the brand’s perspective.
The lifestyle influencers will do a high quality photoshoot with the FMCG products and post the photos of the products on their social media. They might or might not include themselves in the pictures but they have to talk about the product and why they are promoting it. They have to be authentic with their reviews and testimonials.
The brands can re-use these photos on the banners, social media handles, website, or other places as well for cross promotion legally.
The influencers would be promoting the products through the videos, voice overs, and also through the caption.
Lifestyle influencers cover the majority in the influencer industry. Lifestyle influencers are the ones who cover every aspect of their lifestyle targeting like-minded people to get inspired by them.
Every niche influencer is a lowkey lifestyle influencer because everyone is talking about their lives through various influencing niches. Inviting lifestyle influencers for the media event visits is the safest option to expand your brand’s identity on social media.
We would include influencers who are professionals in making trendy videos.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
We would include lifestyle influencers whose content fits best with your brand’s aesthetic to create a blend.
What To Expect?
- Brand awareness
- Brand equity
- Lead generation
- Social media followers (if the brand has a social media page)
- Verbal communication about the product
- USPs of the business
- Highlights of the products
- Product hauls.
For FMCG products, nothing works better than one on one reviews and this campaign assures that.