Investing in a fashion website is the sign of taking your fashion venture to the next level. It is a milestone in itself for a small business or even for a startup. A website takes your business to the next level.
But, creating a website is the first step in entering the business. It is very important to market your website or else it would take no time to get lost in the fair. No word of mouth, no organic visibility, and no traditional efforts is going to bring traffic to your website.
In this generation, the best marketing strategy has to be influencer marketing campaigns. Influencers have worked hard for years to create a legacy of their own of the most trusted audience base. Partnering with the influencers could scale up your business in real time by increasing your website visits.
Instagram influencers would be promoting your fashion website on their platform in front of their audience to slowly transform them into your audience.
How Fashion Influencer Campaign Can Bring Visitors On Your Website
This campaign includes promoting your fashion website on Instagram with the help of fashion influencers. Fashion influencers are the professionals who are taking the fashion industry to the next level through their expertise and popularity.
This campaign plan is targeted towards the fashion influencers and their deliverable will be promoting your fashion website on their Instagram to their audience. We will carefully select 5 fashion influencers after understanding your business needs, USP, targeted audience, and the products offered by you. You can see the list of fashion influencers right below.
We will provide a campaign brief to the fashion influencers after proper discussion with the brand which they have to follow. The influencers would be talking about your fashion website on their Instagram through 5 different reels and 5 stories.
It would be a fun and informative reel whose aim would be increasing the brand awareness, brand visibility, and brand reach. The intent of the campaign is to place the website and its services/products in front of the influencer’s targeted audience (who are highly interested in the fashion world) and turn them into the brand’s audience in the long run.
Fashion influencers is a vast category and in that category, we would refine the influencers whose target audience is highly the same as that of yours. This would be the most important selection criteria because this reduces your effort to find your targeted audience.
We would include influencers who are professionals in making trendy videos as reels are the deliverable of the campaign.
We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares.
Fashion influencers are the core of the influencing industry and that is the reason we are seeing the rise of fashion influencers. With cut throat competition, everyone is trying their best to portray the best of their work.
Hence, this serves as an advantage to the different fashion brands. Every brand can collaborate with a fashion influencer as per their choice and mould the content type that suits them the best.
What To Expect
- Brand awareness
- Lead generation
- Social media followers
- Website visits
- Information about the website
- Content creation around the business
- Verbal communication about the website
- USPs of the business
- Highlights of the brand
- Product hauls (if it is a product website and if brand sends them products for hauls/reviews)
Fashion influencers have the power to attract their audience through their marketing tactics to your fashion website. These visitors can surely be considered as the lead magnet for future sales as well.