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Campaign For Small Business: Pilot Instagram Campaign

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instagram campaign

Have a brand or a local business? We are quite sure then you would want to do everything to market it in the right direction to place it correctly in front of your audiences. 

With the change in time, the change in marketing pattern and style is inevitable. Indulging in latest digital marketing trends is resulting in higher success for most brands out there, if done strategically. 

This pilot campaign plan is totally suited for you if you are stepping into the influencer marketing industry. The influencer marketing is the talk of the town and is suited for every business irrespective of their size and niche. 

PC – Chimp Inc

Why This Campaign?

This campaign includes promoting your brand (any niche) on Instagram with the help of lifestyle influencers. Lifestyle influencers are the professionals who are taking the influencing industry to the next level through their expertise and popularity. 

This campaign plan is targeted towards the lifestyle influencers and their deliverable will be promoting your brand on their Instagram to their audience. We will carefully select 2 lifestyle influencers (preferably from your niche) after understanding your business needs, USP, targeted audience, and the products offered by you. You can see the list of the influencers right below. 

We will provide a campaign brief to the influencers after proper discussion with the brand which they have to follow. The influencers would be talking about your brand on their Instagram through 2 different reels and 2 Instagram stories. 

It would be a fun and informative reel whose aim would be increasing the brand awareness, brand visibility, and brand reach. The intent of the campaign is to place the brand and its services/products in front of the influencer’s targeted audience (who are highly interested in your niche) and turn them into the brand’s audience in the long run. 

Lifestyle influencers cover the majority in the influencer industry. Lifestyle influencers are the ones who cover every aspect of their lifestyle targeting like-minded people to get inspired by them. 

Every niche influencer is a lowkey lifestyle influencer because everyone is talking about their lives through various influencing niches. Inviting lifestyle influencers for the media event visits is the safest option to expand your brand’s identity on social media. 

We would include influencers who are professionals in making trendy videos. 

We would include influencers with a real follower base that we would scrutinise thoroughly through different softwares. 

We would include lifestyle influencers whose content fits best with your brand’s aesthetic to create a blend. 

What To Expect?

  • Brand awareness
  • Sales
  • Lead generation
  • Social media followers
  • Website visits
  • App downloads

Campaign Inclusions

  • Information about the website
  • Content creation around the business
  • Verbal communication about the website
    USPs of the business
  • Highlights of the brand
  • Product hauls (if it is a product website and if brand sends them products for hauls/reviews)
PC – Unbox Social

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